Cuong Dang writes about power, capital, and leadership in Vietnam and Southeast Asia — from inside the room.

I've built companies, led media brands, advised investors, and helped scale international partnerships across Vietnam and Southeast Asia.

Now I write to make sense of what’s shifting underneath the surface — the quiet mechanics behind capital, power, and leadership in this region.

Inside the Shift is where I share what I’ve seen, what I know, and what I’m still figuring out.

If you're serious about understanding how business in this region actually moves — not just how it's marketed — start there.